Art Director
MOUS - iPhone campaign
I worked with a small, creative team at Mous - a London startup, that makes extremely protective tech accessories in the UK.
This campaign ran with the concept ‘Drop Everything’ — a call-to-arms for people across the world to live without limits, and not be stopped by fear of their phone being dropped or smashed.
We knew we had a solid product that could truly survive almost anything, so we decided to show off some extreme product testing around Europe with some equally impressive athletes. We tested each of the three core ranges in locations that embodied their aesthetic and function. We took to Wales with BMX riders, Sweden with a pro figure-skater, and the craggy cliffs of Kalymnos with rock climbers.
These natural testing environments were the backdrop to our entire campaign, which ran across Youtube, TikTok and Instagram, helping us clock over 12 million views on YouTube alone!
- My role: Creative Director, Designer, Stylist, Retoucher