Art Director
Melbourne Queer Film Festival is a major cultural event for the city. And for 27 years, it’s been giving a platform to films and ideas that wouldn’t otherwise have a voice.
The aim was to develop a logo that embodies the spirit of MQFF - past, present and future. Something that encompasses the community, the sense of purpose and inclusivity, and optimism. An icon that stands for strength, film and the queer community.
Melbourne is a unique, creative, cultural community and MQFF deserves a striking, modern, highly versatile piece of cultural capital that sums up the festival’s ideals, and cements its position as an important Melbourne and international cultural event.
I developed a unique icon that evolves the current MQFF logo into a powerful symbol that can become a beacon for the festival over time. It is born from the letters ‘MQFF’.The M is largest as it represents the fact that the festival is a wholly Melbourne event.The Q is the beating heart of the festival. It also represents a film projector - so the core purpose of the festival is integral and central to the overall logo design. Both the F’s lock the whole icon together as a representation of solidarity and community.
- My role: Art Director, Designer