Bonds - Originals

Bonds is an iconic Australian brand that stands for all the things that make Australia great – inclusiveness, fun, ambition and being comfortable in your own skin.

We’ve helped reposition the brand to shake things up a little and re-ignite the consumer’s desire of fashionability. As part of this campaign for the new Originals range, we found a cast of edgy, self-confident individuals who love the skin they’re in.

- My role: Art Director, Designer