Art Director
Walshie's Wine Cult
- Won Diemens award in 2024 for Best Art Direction
Every season, Walshie’s Wine Cult unleashes a new offering of wines from Mona’s vineyards. The last 12 months have seen us evolve and elevate the branding. We’ve introduced a seasonal colour palette, crafted a mediaeval typeface and distilled our tone of voice to truly express the chaos of a wine cult. We’ve shifted the focus of our worshipful gaze from the world of the cult to the wines of the cult. These subtle distinctions have inspired a boost in wine cult subscriptions and near-cellar-sellouts every season. Praise be.
- My role: Art Director, Stylist, Retoucher